Review of a Reading Essay Example | Topics and Well Written Essays - 1250 words

Review of a Reading - Essay Example For this reason, the author says that, the concept of designing strategy for a business organization must address the whole business organization. Consequently, the author says that, strategy in business must be formulated at three independent levels, i.e. corporate level, business level, and functional level. A critical analysis of this view by the author shows that the author’s conception of strategic management is right. This is because strategic management affects all facets of a business organization unlike other areas of business. The author of this reading defines strategic management as the process of creating interdependent activities that will enable an organization to compete successfully. The author goes on to say that, for most business organizations, creating the interdependent activities is the difficult part. An evaluation of this view shows that author’s views on this point are true. This is because harmonizing various portfolios of a business organization to operate with synergy is quite a challenging task; it normally requires skills in management and leadership to create such synergy in an organization with different portfolios. In the assigned reading, the author discusses in details the corporate Level Strategy and the scope of corporate level strategy. According to the author, corporate level strategy sets the overall direction for the whole Company. The author recognizes specific tasks and questions to that are unique to corporate level strategy. Expressed as questions, the author argues that the scope of corporate level strategy is: To explain further the actual meaning of corporate level of strategy, the author explains in details the meaning of each of the four questions; the author uses a concrete case of the Pepsi Company to demonstrate how the four questions of corporate level strategy are applied in actual situation. The author begins by explaining how the Coca-Cola Company has applied the